Work
As much as I'd love to share all projects, the reality is, many are restricted by NDAs. I'm more than happy to walk you through the process and structure, 
please get in touch.
STYLE ARCADE
Bringing smart analytics to 300+ retail teams worldwide
⊙ Established a design team and product process
⊙ Reduced go-to-market time by -55%
⊙ Increased demo booking conversion rate to +95%
⊙ Site speed/load time 8% faster
⊙ Streamlined internal research and feedback loops
JOURNEY MAKR
Reimagining personalised travel experiences
Imagine if your hotel already knows what you want to explore before you even arrive, and greets you with a personalised local guide.
⊙ Built and managed a design team of 5
⊙ Reduced guest inquiries by 4.87 hours per week
⊙ Increased repeat bookings by 126% for hotels
ONE ANOTHER APP
A pandemic social miracle movement
Started in March 2020 with just two people eager to help the world, founder Lisa and I built a team of 56 volunteers in two months, fostered a support community, and created an app that helped 550+ people in need during the first COVID lockdown.
This was a rollercoaster ride.
FUNKSKULL
Multi-dimensional shopping experience through gamification
and experiential design
LIGHT ARC is a 3D spatial activation and gamified digital experience - a collaboration with artist Elliott Routledge (aka. Funskull) and the talented production team at Vandal.
⊙ Leading end-to-end experience design
⊙ Surpassed leads goal by 200%
⊙ Increased sales by 148% during activation
THE RUSHING HOUR
Built an interruptive sustainable business and supported 450+ girls to attend school in Africa
⊙ Founder, creative direction and brand vision
⊙ Leading design and production for 4 collections
⊙ Retail partnership worldwide (ASOS, ICONIC)
⊙ Multi six-figure annual revenue
⊙ Contributed sales revenue to support 450+ girls to attend school in West Africa
Brand legecy on Instagram
What I do
Product strategy
Product design
Brand vision & value clarity
Branding direction
Design process
Team culture
Mentorship
Workshops
Teaching
Speaking
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